Archives for October, 2013

My Little Pony: A Partnership with PlayDate Digital

A Partnership with PlayDate Digital

We first began talks with the partners of PlayDate Digital at GDC in 2012. As a younger studio, they wanted to match our experience in developing apps for kids with their experience in promoting products to the same market. With Hasbro Publishing as the first licensing partner in our collaboration, our team at Graphite Lab began working on concepts for a My Little Pony app for kids in late 2012.

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