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Why Ad Agencies are Dying

I attended the CreativeNEXT round table discussion yesterday in St. Louis to hear from a panel of veterans in the agency business share their ideas about the state of the industry in St. Louis. Graphite Lab is not an ad agency, but area agencies look to us for our game design experience as it relates to usability on the web. So, I thought it would be good for us to understand the concerns and forecasts from some established studios in St. Louis.

I was most interested to hear their plans to move into a digital space as a way to stay relevant and escape the death that awaits creative teams that don’t evolve.

Goodbye Render Button. Hello HLSL Shader!

Integration of HLSL (High Level Shader Language) into 3DS Max and other major 3D packages have been helpful tools for 3D artists over the past few years.  They work by offloading the rendering process to the GPU thru DirextX to provide fairly accurate “in-game” previews of 3D models right in your viewport in real time. Artists were given a way to avoid complicated light setups, render settings, material settings, and long render times; all while .  What’s not to love?

5 Must See Websites for Artists

I get asked a few times per month what sources I follow to keep inspired in the areas of art, design, gaming, etc. While I love Game Developer and HOW– I have been ditching the paper and press a bit over the last few months and have been visiting a few specific websites quite frequently.

Here are 5 that you absolutely must have in your online Rolodex of websites:

What’s in a name?

Where do they come from? Why are they important? Why are we Graphite Lab? I have answers.

Names are an important part of business. They can communicate your mission, or define ties your location. They can communicate your services if well articulated, or they can cause confusion if you steer too close to the edge of edginess. And, of course they can mean nothing at first, but become something once your company becomes something.

It is interesting to ask about established brands. What is their etymology? Behind the naming of every famous brand, there is an interesting history concealed that you might not know.

Our Mission

Graphite Lab was born out of necessity
to create beautiful things.

As a studio under the Black Lantern Holdings umbrella, we show our roots of game design in all that we do. We built Graphite Lab to focus on services that could supplement our game development – but wanted to place the studio in a location that would benefit from a new digital studio to cater to mid-size businesses.

Seeing that the St. Louis area had a few large marketing firms but fewer firms that focus on the mid-size business we planted our feet firmly in St. Louis soil and opened Graphite Lab.

We now create all types of digital centerpieces using a blend of traditional technique and modern technology.

We believe that unconventional creative approaches produce more powerful emotional reactions. So, we design art that is aesthetically clear, unexpectedly simple, yet distinctively stylized. We create what we love – art for games and the web. When we start new projects we first understand what it is that you want to achieve and then set out to achieve those goals in the most elegant, yet memorable ways.

From the most simplistic logo to large-scale game designs our goal is the same: produce work people will  love.

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