2015 SUMMER INTERNSHIPS

ANNOUNCING THE HIGHLY COVETED SUMMER INTERNSHIPS AT GRAPHITE LAB! Graphite Lab is reviewing candidates for summer 2015 internships! The program runs from May 11 – August 14th. General hours on site are from 10AM – 4PM Monday through Friday, but will be negotiated around school or other work schedules for the right candidates. We’re offering [...]

2014 SUMMER INTERNSHIPS

ANNOUNCING THE HIGHLY COVETED SUMMER INTERNSHIPS AT GRAPHITE LAB! Graphite Lab is reviewing candidates for summer 2014 internships! The program runs from May 12 – August 15th. General hours on site are from 10AM – 4PM Monday through Friday, but will be negotiated around school schedules. We’re offering 2 ART spots, 1 PROGRAMMING, 1 GAME [...]

My Little Pony: The Engine that Drives the Game

Starting with Unity 3D When we started work on the My Little Pony storybook we’d first considered using Unity 3D as the game engine. We were in concurrent development on another Hasbro app at the time (Play-Doh Create ABCs) and believed working on both projects in the same engine would increase the speed of our [...]

By | 2013-11-12T10:57:27+00:00 November 12th, 2013|App Development, Game Development, Uncategorized|0 Comments

My Little Pony: A Partnership with PlayDate Digital

A Partnership with PlayDate Digital We first began talks with the partners of PlayDate Digital at GDC in 2012. As a younger studio, they wanted to match our experience in developing apps for kids with their experience in promoting products to the same market. With Hasbro Publishing as the first licensing partner in our collaboration, [...]

My Little Pony: Party of One hits the App Store!

Bringing My Little Pony and Hasbro publishing to the App Store Get ready for an adventure with Pinkie Pie and her friends in MY LITTLE PONY Party of One app, an intriguing new interactive tale about the magic of friendship from Graphite Lab and PlayDate Digital! Who throws better parties or more parties than Pinkie [...]

By | 2013-09-18T08:47:26+00:00 September 18th, 2013|App Development, Game Development, Studio News, Uncategorized|0 Comments

Play-Doh Create ABCs – Crafting the Characters

Crafting the Characters The different objects in the app really bring life to the experience and were an important part in making the connection between letters kids are writing and the objects they represent. Our team had a lot of fun working with many of the existing sculpts that Hasbro provided, but also had the [...]

By | 2013-07-09T11:46:34+00:00 July 9th, 2013|App Development, Game Development, Uncategorized|0 Comments

Play-Doh Create ABCs – The Engine Under the Hood

The Engine Under the Hood Early on we developed a proof of concept to evaluate the animation potential of Play-Doh sculpts using Flash and the Starling framework. The demo came together just a few short weeks and we had the basics of a drag and drop stickerbook to share with the client. However, when it [...]

By | 2013-07-03T10:11:16+00:00 July 3rd, 2013|App Development, Game Development, Uncategorized|0 Comments

Play-Doh Create ABCs – A Partnership with PlayDate Digital

A Partnership with PlayDate Digital We first began talks with the partners of PlayDate Digital at GDC in 2012. As a younger studio, they wanted to match our experience in developing for a younger audience with their experience in promoting products to the same market. With Hasbro Publishing as the first licensing partner in the [...]

Play-Doh Create ABCs Hits the App Store!

Bringing Play-Doh and Hasbro publishing to the App Store Little ones learn their ABCs using ‘virtual’ PLAY-DOH modeling compound with this delightfully interactive educational app from Graphite Lab and PlayDate Digital! PLAY-DOH Create ABCs application is designed to help children develop the essential skills required for reading and writing. Using this app, children will learn [...]