2015 SUMMER INTERNSHIPS

ANNOUNCING THE HIGHLY COVETED SUMMER INTERNSHIPS AT GRAPHITE LAB! Graphite Lab is reviewing candidates for summer 2015 internships! The program runs from May 11 – August 14th. General hours on site are from 10AM – 4PM Monday through Friday, but will be negotiated around school or other work schedules for the right candidates. We’re offering 2 ART internships, 1 PROGRAMMING internship and 1 GAME DESIGN internship! […]

Optimize App Store Keywords on iTunes

Getting your app seen on the app store is no small task. With over 1 million apps currently listed on the iTunes store, it can be difficult to stand out among the crowd. We have quite a few apps on the store ourselves, and over time we’ve developed a cheat-sheet of sorts that has helped our apps stay well ranked. We’ve recently gone through and overhauled our listing of keywords on all of our apps using these guidelines below. […]

By | January 7th, 2015|App Development, Uncategorized|3 Comments

2014 SUMMER INTERNSHIPS

ANNOUNCING THE HIGHLY COVETED SUMMER INTERNSHIPS AT GRAPHITE LAB! Graphite Lab is reviewing candidates for summer 2014 internships! The program runs from May 12 – August 15th. General hours on site are from 10AM – 4PM Monday through Friday, but will be negotiated around school schedules. We’re offering 2 ART spots, 1 PROGRAMMING, 1 GAME DESIGN, and 1 WEB DEVELOPMENT internship. […]

My Little Pony: The Engine that Drives the Game

Starting with Unity 3D When we started work on the My Little Pony storybook we’d first considered using Unity 3D as the game engine. We were in concurrent development on another Hasbro app at the time (Play-Doh Create ABCs) and believed working on both projects in the same engine would increase the speed of our technical learning and create efficiencies when implementing features that would apply to both products (like Flurry Analytics). […]

By | November 12th, 2013|App Development, Game Development, Uncategorized|0 Comments

My Little Pony: A Partnership with PlayDate Digital

A Partnership with PlayDate Digital We first began talks with the partners of PlayDate Digital at GDC in 2012. As a younger studio, they wanted to match our experience in developing apps for kids with their experience in promoting products to the same market. With Hasbro Publishing as the first licensing partner in our collaboration, our team at Graphite Lab began working on concepts for a My Little Pony app for kids in late 2012. BUY NOW: iPad and iPhone […]

My Little Pony: Party of One hits the App Store!

Bringing My Little Pony and Hasbro publishing to the App Store Get ready for an adventure with Pinkie Pie and her friends in MY LITTLE PONY Party of One app, an intriguing new interactive tale about the magic of friendship from Graphite Lab and PlayDate Digital! Who throws better parties or more parties than Pinkie Pie? Having just finished off one celebration, Pinkie Pie sets off to invite all of her favorite ponies to a NEW party, but suddenly every pony seems to be QUITE busy. What’s going on? Join the investigation as Pinkie Pie visits her My Little Pony friends looking for clues. Bold graphics, bright colors, and lots of animations make Party of One an enjoyable and engaging way to be entertained and learn reading skills. Perfect for My Little Pony fans and beginning readers. BUY NOW: iPad and iPhone […]

By | September 18th, 2013|App Development, Game Development, Studio News, Uncategorized|0 Comments

Play-Doh Create ABCs – Crafting the Characters

Crafting the Characters The different objects in the app really bring life to the experience and were an important part in making the connection between letters kids are writing and the objects they represent. Our team had a lot of fun working with many of the existing sculpts that Hasbro provided, but also had the challenge of creating some completely new objects such as the Gorilla, King, and X-Ray. So, we got our hands dirty and generated a bunch of different types of each object passing them through a review process at Hasbro to get them approved for use in the app. […]

By | July 9th, 2013|App Development, Game Development, Uncategorized|0 Comments

Play-Doh Create ABCs – The Engine Under the Hood

The Engine Under the Hood Early on we developed a proof of concept to evaluate the animation potential of Play-Doh sculpts using Flash and the Starling framework. The demo came together just a few short weeks and we had the basics of a drag and drop stickerbook to share with the client. However, when it came time to decide on an engine to deliver the entire product we knew we would need more flexibility and support from the chosen engine. We selected Unity3D which required some 2D plugins to deliver the complete product. While there were some drawbacks to this choice, overall it provided the proper foundation on which to build the application, as well as preping us for a cross-platform release on both iOS and Android. […]

By | July 3rd, 2013|App Development, Game Development, Uncategorized|0 Comments

Play-Doh Create ABCs – A Partnership with PlayDate Digital

A Partnership with PlayDate Digital We first began talks with the partners of PlayDate Digital at GDC in 2012. As a younger studio, they wanted to match our experience in developing for a younger audience with their experience in promoting products to the same market. With Hasbro Publishing as the first licensing partner in the collaboration, our team at Graphite Lab began working on concepts for a Play Doh app for kids. Given that Play-Doh is such a flexible product, we wanted to both educate kids as well as work in the unique properties of the modeling compound. Over time, a focus on letter writing surfaced, leading to the focus of the app being the creation of ABCs with virtual Play-Doh. […]

Play-Doh Create ABCs Hits the App Store!

Bringing Play-Doh and Hasbro publishing to the App Store Little ones learn their ABCs using ‘virtual’ PLAY-DOH modeling compound with this delightfully interactive educational app from Graphite Lab and PlayDate Digital! PLAY-DOH Create ABCs application is designed to help children develop the essential skills required for reading and writing. Using this app, children will learn to: recognize letters, write letters using proper stroke order and associate letters with sounds. BUY NOW: iOS […]