Why Ad Agencies are Dying

I attended the CreativeNEXT round table discussion yesterday in St. Louis to hear from a panel of veterans in the agency business share their ideas about the state of the industry in St. Louis. Graphite Lab is not an ad agency, but area agencies look to us for our game design experience as it relates [...]

By |2011-02-16T14:03:18+00:00February 16th, 2011|Uncategorized, Web Design|0 Comments

Goodbye Render Button. Hello HLSL Shader!

Integration of HLSL (High Level Shader Language) into 3DS Max and other major 3D packages have been helpful tools for 3D artists over the past few years.  They work by offloading the rendering process to the GPU thru DirextX to provide fairly accurate “in-game” previews of 3D models right in your viewport in real time. [...]

By |2011-02-07T16:33:04+00:00February 7th, 2011|3D Art, Uncategorized|2 Comments