Gamification … the debate continues.

A popular article over at takes another pass at the application of game mechanics to other tasks… aka Gamification. Author Vincent Beerman posts a few great quotes: Like the Industrial Revolution, early attempts at gamifying the enterprise have been slow, clunky, simplistic and sometimes downright counterproductive. […]

By |2011-06-09T11:35:54+00:00June 9th, 2011|Game Development, Uncategorized, Web Design|0 Comments

Gamification – quite the debate.

Lots of discussion about this new-fangled thing called Gamification. The gamification of something is the act of using game mechanics in everyday applications and situations to boost engagement, fun and good behaviors. Gamify argues: Reward programs are perfect to generate engagement and loyalty for your brand. They are good incentive for your users to come [...]

By |2011-04-12T13:56:02+00:00April 12th, 2011|Game Development, Uncategorized, Web Design|3 Comments

Why Ad Agencies are Dying

I attended the CreativeNEXT round table discussion yesterday in St. Louis to hear from a panel of veterans in the agency business share their ideas about the state of the industry in St. Louis. Graphite Lab is not an ad agency, but area agencies look to us for our game design experience as it relates [...]

By |2011-02-16T14:03:18+00:00February 16th, 2011|Uncategorized, Web Design|0 Comments